Esteemed Stakeholders,
With the awareness that we can achieve better outcomes together by sharing more information, I would like to address two pivotal themes in my first article on the QNB Sustainability website: sustainability and digital transformation, which are integral to the groundbreaking transformation of the financial sector.
Sustainability has heralded an era where we are redefining our business models and strategies. As institutions, it is no longer sufficient to focus solely on financial outcomes. We must adopt an approach that considers the environmental and social impacts of each decision. Sustainability embodies our commitment to not only for future but also the well-being of our planet and society. As banks, it is among our top priorities to extend this approach to our customers, employees, and all stakeholders, and to steer our business practices towards more sustainable and ethical pathways. Accordingly, we have devised our QNB sustainability roadmap as a journey of transformation. We have adopted the principle of starting with our own transformation before partnering with our customers on their journey of transformation.
Digital transformation is revolutionizing the delivery of financial services. The advent of technology is rendering banking more accessible, swift, and efficient. Solutions such as mobile applications, online banking platforms, and digital payment systems enable us to offer more precise solutions to our customers' financial needs. However, digital transformation extends beyond enhancing customer experience, it optimizes operational efficiency, mitigating the environmental impact of our products and services. Beyond these, digitalization plays a crucial role in transcending physical borders, delivering banking services universally. Consequently, digitalization enables us to progress more effectively towards our objectives in our sustainability roadmap, aligned with the United Nations Sustainable Development Goals.
Moreover, digitally-supported financial services are instrumental in advancing key concepts such as Sustainable Finance. Sustainable finance, which integrates economic gains with environmental sustainability and social benefits in financial activities, is fostering development through development through investments that address societal and environmental needs.
The transformation of the financial sector encompasses not only the expansion digital services to a broader audience but also the provision of high-quality, cost-effective, climate-friendly, and diversified financial services. Inclusivity and digitalization enhance financial system stability, boost employment rates, support sustainable economic development, and ensure transparency. Therefore, I contend that a robust financial system, underpinned by technology, enhances the effectiveness of sustainable national development.
The future is being sculpted by the convergence of sustainability and digital transformation. At QNB , we are committed to steering capital towards projects that faciliate sustainable economic progress.
Dear readers, as QNB, we acknowledge our responsibility to forge a socially, environmentally and economically sustainable future. With this conviction, we are dedicated to spearheading the transformation of the financial sector and broadening financial inclusion for a more promising future.
Ömür Tan
CEO
